Many of you remember back in August when I was invited to spend a day in Detroit at General Motors Headquarters as part of the Product and Technology event. That day completely changed the way I view GM … but I’ve kept my ear to the ground hoping and waiting as some of the ideas and promotions that we were privy to that day come to light.

One of those things is the “May the Best Car Win” campaign. General Motors feels that their vehicles speak for themselves and if you put them up against comparable vehicles of another manufacturer … they will stand alone. The bottom line is … If you don’t like the car, bring it back and we’ll refund your money.

As luck would have it, I work with someone who put this campaign to the test. My friend (Chris) was one of the lucky people who bought a 2010 Camero. (Ironically, it’s the same make/model that I drove in Detroit.) He had it for a short time and decided it wasn’t for him. In fact, living in the city and having to deal with a manual transmission was causing him substantial leg pain. After deciding that this wasn’t something that was going to go away – for no fault of the car and no fault of his own – he was going to have to go back to the dealership and beg for mercy.

Chris bought his car from Classic Chevrolet in Sugar Land, TX (corner of US 59 and Hwy 90). He went back not knowing what to expect. Not only was he returning a car, there was the issue of reversing financing, and where was the car he had traded in?!

I won’t bluff and say that he was in and out in 5 minutes, but the reps at Classic were great to work with and really took care of him. And, by the end of the day (the same day he went in, mind you …) Chris left in a new Impala. Because of the treatment that he got at Classic and because of GM’s commitment to the customer … Chris wanted to stay in the GM family and assure that this dealership retained his business.

I’m so happy to have another reason to be proud of all that this company is doing. Customer commitment and loyalty is proven yet again!